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A New York Promise

The comfort is in the details

Our Livewear Collection is made made from ethically sourced and produced materials. Crafted with a blend of pure cotton fibers from the world's leading cotton farmers and given a silk sheen and finish to provide for the most lush level of comfort

The power behind the name

Goitom Woldegebriel, an Eritrean tailor, lived 30 years of his life, knowing only war as his daily reality. When his country gained independence, he named his son Áwet, which means victory.

His son, an Eritrean refugee, began the brand to celebrate & support family-owned garmenters in New York City

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