Celebration

CELEBRATION

Celebration is the living circle of Áwet: a space where people, stories, and rituals come together. It’s a
community: a tapestry woven from identity, creativity, and care.

ÁWET Cares

Care is a daily ritual.
Through tailoring, timeless returns, and
personal concierge gestures, ÁWET
Cares transforms service into something
emotional: an act of trust and continuity.

The Loft Dinners

Where stories are shared. Intimate
gatherings that bring together creatives,
clients, and friends — spaces to talk, eat,
and dream.

The Flower Gesture

A small act of gratitude.
Sometimes we say “thank you” with
words, other times with flowers. A quiet
way to honor those who wear and believe
in us.

The Everyday Celebration

Community is built in gestures that last —
one message, one smile, one perfect fit at
a time.

Celebration is the soul of Áwet New York.

It is where the brand steps beyond clothing to embrace culture, music, memory, and the people who shape them. In this space, every gesture becomes part of a greater story, a circle of belonging that grows with each voice. We honor our community through rituals both grand and
subtle: from flowers and handwritten notes, to anniversaries, milestones, and gatherings that turn into lasting memories. Celebration is where
our customers are not just recognized, but truly seen.

This philosophy extends to everything we do. The Áwet Circle brings together faces and voices that inspire us. Guest Curators share their
visions - books, songs, images - that reflect the spirit of the brand. Playlists echo the rhythm of Asmara and New York, while digital stamps
preserve moments as symbols of belonging.

Celebration is not content. It is a living archive of people and gestures. It reminds us that Áwet is not an object to be worn, but a personality to
be shared, a house where identity is honored, voices are amplified, and culture is carried forward. To celebrate with Áwet is to belong to a
circle that sees you, values you, and carries your story.

WHILE I WAS WEARING ÁWET

Whats your story?

So your wearing my favorite Áwet New York piece, right? And suddenly, the most hilarious thing happens! Or maybe something totally heartwarming. Or, you know, one of those moments. That's what this is all about. Our community sharing these real-life stories – the funny spills, the unexpected compliments, the moments that just stick with you – all because we were wearing something from Áwet New York.