Asmara, Eritrea Asmara is a city of contrasts, where history and imagination still speak through its streets. Nicknamed La
Piccola Roma for its modernist facades and Italian architecture, it became something far more: a stage where Eritreans
redefined elegance on their own terms. Tailoring was not imitation.

It was transformation. Suits cut with sharp precision, sunglasses worn as symbols of defiance, gestures that turned the
everyday into style. Asmara style was an attitude: graceful yet rebellious, shaped by a community that refused to be
defined. In Asmara, to dress was to declare identity. Asmara Style ÁWET New York is both homage and continuation of
that story. It draws from the memory of men and women, the Asmarinos and Asmarinas, who carried tailoring as a
language of dignity. It honors master artisans like Áwet’s father, Goitom Woldegebriel, who turned the discipline of Italian
craft into something unmistakably Eritrean.

From this fusion emerged a cultural renaissance: garments that carried history in their seams, and an elegance
inseparable from strength. ÁWET distills that spirit into contemporary form, not as nostalgia, but as a living heritage.
Asmara Style endures because it is more than fashion. It is resilience woven into silhouette, pride stitched into detail,
and memory translated into movement. Every collection ÁWET creates carries this whisper of Asmara: a reminder that
elegance is not fleeting, but a way of remembering who we are, and who we continue to become.