Founded in New York City in 2020, Áwet New York is a celebration of identity, resilience, and creativity founded by Áwet Woldegebriel. Our garments reflect a modern yet classic aesthetic, inspired by the the inspirational Asmarinos & Asmarinas of Eritrea, designed for individuals who value sophistication and individuality.

Our brand is dedicated to creating iconic luxury collections that empower individuals. We started the brand with a commitment to supporting garment workers and building global communities. By wearing Áwet New York, you’re not just wearing clothes; you’re wearing a symbol of strength and purpose telling perseverance by telling stories that transcend fashion, focusing on authenticity and a blend of heritage and modernity. 

We're thrilled to be building a vibrant community of inspiring individuals who shape the world of fashion, art, philanthropy, and beyond. From students, fashion designers, creatives and philanthropists, this community is what fuels our vision for the future of fashion in 2025. Inclusivity is at the heart of our brand, and we're committed to empowering diverse voices. We collaborate with BIPOC designers and creatives, providing them with a platform through initiatives like our annual BIPOC showroom. This allows them to showcase their work and build successful businesses alongside us.