" Born from adversity, inspired by craftsmanship, built by community."

Founded in New York City in 2020, Áwet New York is a celebration of identity, resilience, and creativity founded by Áwet Woldegebriel. Our garments reflect a modern yet classic aesthetic, inspired by the the inspirational Asmarinos & Asmarinas of Eritrea, designed for individuals who value sophistication and individuality.

" Always lookout for those with greatness in their hands."

The quote from my late father that started it all. Guided by my father's legacy as an Eritrean master tailor, I channel the spirit of Asmara into every design. We pay homage to the resilience and style of the this generation  who valued democracy, justice, free thinking and hard work. Their outfits paid homage to a culture of Eritrean hard-work & perseverance, while showing a deep understanding of Italian tailoring.

" I founded the brand with the concept of Livewear, offering versatile, timeless pieces to effortlessly enhance your lifestyle."

Our brand is dedicated to creating iconic luxury collections that empower individuals. We started the brand with a commitment to supporting garment workers and building global communities. By wearing Áwet New York, you’re not just wearing clothes; you’re wearing a symbol of strength and purpose telling perseverance by telling stories that transcend fashion, focusing on authenticity and a blend of heritage and modernity. 

" We cheer for people. I was raised to believe there's enough sun for everybody."

We're thrilled to be building a vibrant community of inspiring individuals who shape the world of fashion, art, philanthropy, and beyond. From students, fashion designers, creatives and philanthropists, this community is what fuels our vision for the future of fashion in 2024. Inclusivity is at the heart of our brand, and we're committed to empowering diverse voices. We collaborate with BIPOC designers and creatives, providing them with a platform through initiatives like our annual BIPOC showroom. This allows them to showcase their work and build successful businesses alongside us.

57 Bond Street, NY 10012 New York

Opening Hours

Monday - closed

Tuesday 1pm - 7pm

Wednesday 1pm - 7pm

Thursday 1pm - 7pm

Friday 1pm - 7pm

Saturday 1pm - 7pm

Sunday 1pm - 6pm

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