ASMARA, ERITREA

Often referred to as La Piccola Roma (Little Rome), Asmara was built with Italian architectural influence, but its fashion identity belongs to the Eritreans who adapted European tailoring to their own expressive aesthetic. The city’s signature style—razor-sharp suits, vintage sunglasses, and an effortless yet bold elegance—still echoes through its streets today. More than just clothing, Asmara Style is an attitude: rebellious, graceful, and steeped in history, a testament to a people who have always defined themselves on their own terms.

Asmara STYLE

Our brand is both a sartorial homage and a living narrative—an ode to the Asmarino and Asmarina men and women, including Awet's own father, master tailor Goitom Woldegebriel. These artisans took Italian craftsmanship and merged it with Eritrean ingenuity, creating a unique cultural renaissance. The brand distills this heritage into pieces that evoke Asmara Style—a fusion of Italian sophistication and Eritrean resilience, shaped by the city’s colonial past and unwavering spirit.