Áwet Woldegebriel, a refugee from Eritrea, founded Áwet New York in 2020. His tailor father taught him to "look out for people with greatness in their hands." During the pandemic, the brand did just that, by creating its first collection to support local NYC garment workers.
The brand continues to put community and craftsmanship at its core. They have launched various initiatives elevating BIPOC brands, partnered with organizations to support refugees, and more!
From a design perspective, the brand creates livewear pieces. Their men's + women's collections feature carefully crafted, thoughtfully sourced, luxury essentials that combine style and comfort.