“We really wanted to celebrate the essence of New York and what the essence of what The Standard and The High Line really mean to me, which has been a place of so many celebrations and so many memories,” the designer says of the collaboration. “So I wanted to just focus on the Garment District. We focused on a very rich off-white cream base. For the first time we changed the ÁWET logo to be triple-embroidered in The Standard red. Our logo has never been changed in terms of the color, so we wanted to just honor The Standard with the same cut that we feel so proud about and make sure that we have the same make-up, which is focused on pure cotton pre-wash with no shrinkage.”